Tour de Cure

Tour de Cure is one of Australia's largest charity fundraisers: walking, cycling, swimming, and gala events, all backed by the big banks, all under pressure to convert attention into donations. They came to us to evolve the look and feel. What started as event coverage became something closer to a full content operation: video direction, stills, same-day edits, animated lower thirds and title sequences, social cutdowns ready before people had left the venue.

The turnarounds are brutal in the best way. You're mapping the run sheet to the minute, briefing shooters, prepping the editor, and making sure the first social post is out while the room is still buzzing. That's the job, and we've done it four years running.

The videos and stills ran alongside the events in real time, driving participants and families to donate. Grant targets were met and exceeded.